
About Diana Wilson
Biography
Diana Wilson served as CEO of Bargain Network, Inc., a Santa Barbara based direct marketing company, from 2001-2004. She was retained to grow the companys revenues and profitability, streamline operations and maximize shareholder value. In that capacity, Diana was instrumental in selling the company to Vertrue Inc., (VTRU) a Norwalk, Conn. based consumer services marketing company, in a transaction valued in excess of $60 million. Post-transaction, she continued as CEO and later served as a consultant to the company during the transition to new ownership.
Prior to Bargain, Diana was President, COO and CFO of Deckers Outdoor Corporation (Deck) (Ugg, Teva and Simple Footwear). During her 10 years at Deckers, she was responsible for all aspects of operations including the Companys successful IPO in 1993.
Diana has been active in the Santa Barbara business community, serving as Executive Director of the Central Coast Venture Forum. She currently serves on the Audit and Finance committees of the Santa Barbara Foundation and the Dream Foundation. She is also a novelist and pianist.






